Objectives Of The Marketing Committee

 

CCMA Marketing Committee
Joint Meeting Notes
July 6, 2010

Attending- Steve Dreybus, Melissa Blaine, Gary Huneycutt, Al Davis, Carmen Kleiser, Gary Krull, Barry Golliday, John Bittenbring

Social Membership Drive - Currently seventeen (17) prospective members are participating in the trial, which runs through August. Gary Huneycutt is optimistic that we will see a high conversion rate to full Social members.

Discussion of FCCC strengths and recent member perception - It was noted by all members of the committee that the feedback they are getting from the majority of members is that there has been improvement in the level of service and there seems to be an increased level of activity. It was also noted that the golf courses seem to be in much better shape than at the same point last year. Steve shared that there has been an increase in the level of member activity, especially at Harry’s, but that revenue for June was down slightly in the areas of outside golf and banquets. He also shared that that the club was well off it’s revenue projections due to the lack of initiation fees tied to full golf members. The feeling was that banquet revenue could largely be due to the overall economic environment, with people being much more conservative with things like weddings and special events, and the initiation fee shortfall was tied directly to the downturn in real estate sales.

New Social/Dining Attendance Policy -
-Member feedback. The committee felt that in general the feedback we’ve received (both email and verbal) has been positive. However there have been some that have either questioned the need for such a policy or the clubs ability to accurately track and enforce. All emails have been responded to by a member of the board, with input from the committee when requested.

-Club follow-up communication - To reinforce club managements support of the policy, a link to the new policy will be included in the Scorecard. There will also be an entry in an upcoming Scorecard related to the success of recent membership drives, and the importance of the social calendar in increasing interest in the club.

-Letter to resigned members - There was a brief discussion related to a standard letter to be sent to all departing members, It was determined that given the variety of circumstances that could influence a members decision to resign, one form letter might be insufficient, and that the outline currently being used by the club was appropriate.

-Golf Course Etiquette Communications - In light of some recent concerns expressed by members related to golf course etiquette, it was suggested that a regular communication plan be developed to address a range of topics including topics such as push carts, gas carts (restricted, 90 degree), filling divots, repairing ball marks, pace of play, etc. The recent establishment of the From the Shop newsletter was recommended as an appropriate forum. This would allow for regular reinforcement of all areas of course etiquette, without appearing to target any one group.

-Survey - The survey was briefly reviewed. The current plan is to have a communication out by July 15th, with the survey being available online until August 1st. The cover letter has been sent to Steve and Sam for review and approval and the marketing committee will be testing the survey before final release.

-Golf Protocol initiative - This effort has been delayed due to difficulty of coordinating schedules of contributors as well as a need to clarify charter. It was agreed that the focus should be only on issues that impact member access/availability for golf, and on how to balance non-member "trial" use of the courses and eliminate the abuse of non-member use/serial guests, but not on the conditions of the courses. .